Could Technology Fix the Rift and Rivalry.
A company could adversely suffer if the advertising and sales teams don’t get on. It’s quite common for marketing and sales departments to have differences in regards to business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The business could seriously suffer if the teams do not get along. There are several office-based activities that could be implemented to curb this. Technology must be deliberated upon.
Communicate and Join forces better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. Both teams need to collaborate better because they both depend on each other. Marketing teams have all the content that sales team need to close leads. On the other hand, sales team have all the valuable insight into customer issues. If they work together on creating content, they have the ability to create helpful resources for clients. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It requires to be clearly outlined, reviewed, traced and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Create a consistent buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Occasionally rifts are not Only brought on by egos but from the present business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from direct to customer as easy as possible and ultimately much faster than when you’re tied to using two programs.